WHY THE USA IS THE PERFECT MOVE FOR EUROPEAN MANUFACTURERS
norelem CEO Marcus Schneck explains the benefits that the company is bringing to American design engineers as it enters the US market.
norelem.co.uk
For over 65 years, norelem has been dedicated to producing and distributing standardized components for mechanical engineering, industrial automation and related fields. This commitment to precision has guided our operations in two significant ways: first and most importantly, it is how we serve design engineers – by providing standardized parts that fit perfectly into their products.
However, it also guides how we have grown our company; we only enter a new market if we are confident that it can fit our goals – which is why we are investing in a US subsidiary. We believe that not only can we serve the US market well, but ultimately, we can serve it better than anyone else. That is a bold statement, but there are several good reasons why you should believe it.
norelem is investing substantially in the USA with a dedicated operations facility, parts warehouse and a technical team to support the US market. The time is right for us to make this investment because we already have a growing US customer base – in fact, US design engineers have been buying from our European facilities for over a decade.
The demand for our products had grown so much that the US had become our largest market outside of the territories where norelem facilities are located. This location was a strong indication that it was the right time to open a subsidiary. Additionally, the US remains a manufacturing powerhouse, offering significant opportunities for our expansion and growth.
Our goal with the expansion is to make the customer experience as seamless as possible and a US facility is the foundation on which that will be built. US design engineers can now browse and order parts in imperial or metric measurements depending on their needs. We already offered a subset of products with imperial specifications and this will only grow now as we further invest in the US market. There is also greater cost clarity, with prices in US dollars.
Similarly, our US customers can benefit from much shorter lead times and far lower shipping costs compared to ordering from Europe. With a new facility comes a team of experts - which means that there is customer support and technical advice available in your time zone and if you are looking for a repeat order or know exactly what parts you need, you can order online via our new US webshop.
Why choose norelem?
While norelem is a relative newcomer to the US market, there are some strong arguments as to why you should partner with us for your standardized parts. Behind us is more than 65 years of success in supplying the mechanical engineering sector, giving you the confidence to choose norelem. We operate from 12 locations worldwide, serving 75 countries with a leading position in Europe and Asia.
We also bring what we believe is the most extensive product offering in the US market, with more than 100,000 products in our portfolio. Moreover, we never stand still, launching new products every month to ensure that our clients can find the right parts at the right time. From sensors and clamps to plungers, levers and measurement instruments, norelem’s entire supply of standard parts is available to order from our online store, with guaranteed fast and reliable delivery times.
Through our webshop, design engineers can also access our extensive CAD database, which helps to optimize efficiency by delivering significant time savings when specifying products. Behind our online presence are real people, offering personalized, end-to-end support while forging deep, long-lasting relationships with our customers.
With decades of experience in the mechanical engineering industry, we understand the best way to support design engineering. Ultimately, this expansion will enable norelem to provide an enhanced, customer-centric service, so that design engineers can benefit from access to local inventory and support, meaning more cost-effective and efficient product development.
norelem's proven track record in other regions underscores why our arrival in the US market is advantageous for both new and existing customers. Globally we already play a crucial role, contributing to design innovation that improves machinery's efficiency, reliability and functionality. Our mission is to treat every customer as a partner, working in a personalized way to build deep trust and add genuine value.
To discover the range of products and services and find the perfect solution for your application, click here or to learn more about the norelem webshop visit www.norelemusa.com/en-us/.
