„Original Bourdon“: Baumer ventures into local content partnership in Saudi Arabia

Baumer keeps on pushing internationalization of their brand „Original Bourdon“ in the process instrumentation industry. To meet the requiremens of an in-country value program in the Gulf region, Baumer concluded their first local content agreement in Saudi Arabia. The company Saad M. Alyan Trading Est., a long-year Baumer distribution partner, now assumes in-country production of mechanical manometers of the Original Bourdon brand.

„We now are in a position to provide our customers with high-quality products straight from local manufacture“ , explains Mr. Sascha Engel, Director Sales & Marketing Process Instrumentation and initiator of the Baumer local content partnership. "Bourdon is one of the most reputed global brands in mechanical process instrumentation, particularly in the Near East. Driving the brand forward by new strategic ideas is therefore just a logical consequence“, says Mr. Saad M. Al-Alyan, CEO of Saad M. Alyan Trading.

The local content agreement in Saudi Arabia comprises the value chain from assembly to calibration of the mechanical manometers. Coming under the process flow of Baumer traceability, shortly „BTrace“, the unique order fulfilment system developed by Baumer, the products meet the very high market requirements in terms of process safety and reliability. Baumer ensures full traceability and complete process documentation throughout the entire manometer production. „ We do not compromise on quality and utilize cutting-edge technologies”, underline both Mr. Saad M. Al-Alyan and Mr. Sascha Engel.

The city of Damman is the venue for production ramp-up of the local content installation which will be further expanded by a second operating stage. Preparations for the necessary infrastructure have already begun in order to manufacture the “Original Bourdon” products in most modern ambiance.

Learn more at: www.baumer.com/bourdon

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