John Deere at CONEXPO-CON/AGG 2026

At CONEXPO-CON/AGG 2026 in Las Vegas, John Deere and the Wirtgen Group are presenting an expansive customer-focused booth experience designed to differentiate their technology and solutions from competitors by directly addressing customer challenges and integrating digital and physical solutions into a unified showcase. The exhibit emphasizes real-world utility and innovation across construction, power systems, and advanced machine functionality by structuring the presentation around customer needs rather than generic displays.

Comprehensive Showcase Designed Around Customer Challenges
Spanning approximately 80,000 square feet of indoor and outdoor exhibit space, the combined John Deere and Wirtgen Group booth consolidates world-premiere equipment and technology across sectors into a single, cohesive experience. The scale and integration of multiple product lines in one space aims to present a holistic set of solutions rather than isolated technical exhibits.

The outdoor area includes a dedicated innovation center focused specifically on solutions that address everyday challenges faced by operators and fleet managers. Within this space, the John Deere Operations Center is spotlighted as a central digital platform where jobsite and machine data converge, enabling customers to manage operations more efficiently. On an upper level, the booth highlights aftermarket digital solutions aimed at simplifying parts, service, and support workflows — a menu of tools that underscores Deere’s investment in post-sale digital support infrastructure.

Technology Integration and Live Demonstrations
A distinguishing feature of this booth compared with typical trade show displays is the allocation of 15,000 square feet for live demonstrations, allowing attendees to see technologies and machines in operation rather than merely on static display. This reinforces Deere’s positioning around usability and performance outcomes rather than isolated technical specifications.

Inside the West Hall, a dedicated space highlights John Deere Power Systems and E-Power solutions, showcasing both traditional powertrain technology and emerging electrification options — a strategic juxtaposition that reflects Deere’s broader product portfolio and forward-looking investments.

Diverse Machine and Technology Presentations
The exhibit will present a broad array of market launches and technological advancements. Collectively, Deere and Wirtgen plan to introduce 24 market launches, including 18 world premieres of John Deere equipment. The machines on display span traditional diesel-powered and electrified solutions, highlighting Deere’s breadth of capability from advanced grading controls to smart detection features embedded within machinery. Technologies such as SmartGrade™, SmartWeigh™, and SmartDetect™ exemplify Deere’s strategy of embedding automation and precision-enhancing features into core equipment offerings — differentiators in a competitive landscape where OEMs increasingly emphasize digital integration and autonomy.

The presence of seven electric and hybrid-electric machines alongside conventional and emerging powertrain technologies reflects Deere’s positioning in a market where electrification and sustainability are growing customer priorities, setting Deere apart from competitors that may focus solely on traditional engine technologies.

Educational and Interactive Elements
In addition to equipment and technology showcases, Deere’s booth includes interactive and educational components. Attendees can participate in Shop Talks and Walks, featuring virtual simulations that help build procedural expertise, such as daily machine walkarounds and service data gathering exercises using personal devices. These elements are designed to deepen operational understanding rather than simply demonstrate product capabilities.

Furthermore, Deere is hosting sessions that address broader industry challenges, including presentations on charging infrastructure for battery-electric vehicles and panel discussions on autonomy in quarry operations — reinforcing the company’s positioning not only as a manufacturer but as a technology partner in addressing industry-wide operational issues.

John Deere’s customer-focused booth at CONEXPO-CON/AGG 2026 distinguishes itself from conventional trade show presentations by structuring the exhibit around practical customer outcomes, integrating digital operations platforms with physical machine demonstrations, and showcasing a wide spectrum of power and automation technologies. This format underscores Deere’s strategy of leveraging integrated solutions, digital tools, and customer engagement to differentiate its offerings in a competitive landscape where manufacturers increasingly position themselves as end-to-end solution providers rather than discrete equipment suppliers.

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